I shared this idea in the saving-qonqr discord group a year ago, but I thought I'd throw it in here because of the blog post asking for ideas. This is an idea I had for players who were new and live in an area that's completely under control by another faction. What if there were zones that belonged to each player? So as a new player, a new zone would be created with your account. In this zone, anybody could launch into it but that one player would have a really significant advantage over everybody else (double damage, half damage taken, etc). This would make the zone much easier to hold, giving them a sort of stronghold in their area. It could potentially be several zones to help it fit your 10% criteria as well.
Feedback that I received in the discord:
AgentConDier - don't place the new zone on the new player's exact location to avoid knowing where exactly they live and can launch from, maybe place the zone randomly in a 10 or 20 mile radius
JBo - make sure that zone creation (or destruction) is rare, difficult, and not for sale
Let me know your thoughts!